This product is Madagascar Bourbon Vanilla in a dry form, without sugar or alcohol. The powder dissolves quickly in hot or cold liquids and is ideal for adding to cinnamon, cocoa, coffee, fruit, cereal, pancake mixes, muffin mixes and bread mixes. From Nielsen-Massey, a company with a commitment to producing the world's finest Pure Vanillas batch after batch - a promise that has been kept for nearly a century.